Teyana Taylor leads the way for Jordan Brand’s first new women’s collection.
“Our passionate female audience is asking us for more, and this capsule collection celebrates a higher standard, a competitive spirit and fearless mindset for anyone who has the confidence to fly higher and break boundaries,” says Andrea Perez, GM of Jordan Women’s, in a press release. “Jordan Women’s grew triple digits last fiscal year and there is strong excitement from our consumers and key accounts for us to keep reaching new audiences through our Women’s footwear and apparel.”
“The capsule collection is a beautiful blend of streetwear utility with fashion influence and is underpinned by the authenticity of the brand’s heritage,” says Michelle Walter, design director for Jordan Women’s Apparel. “For example, traditional elements from MJ’s original flight suit are brought to life within the Bomber Jacket’s silhouette and featured Wings lines.”
The new Flight Suit, along with other pieces in the capsule, takes inspiration from the Wings lines of Michael Jordan’s mid-80s flight sneakers. The Utility Pant and Bomber Jacket follow the same style and pattern, the dimensions of both balancing an overt oversizing with feminine touches, such as a high waist or a faux-fur hood.
‘The garment’s features relay a function-first approach to a common wardrobe staple, the jumpsuit, while the piece’s proportions create a streetwear edge. It signals the intent of Jordan Brand’s new women’s collection: consider a fundamental Jordan idea, flight, to deliver a selection of new everyday items specifically for women. Archetypical clothing is thus transformed through defiant attitude; the Jordan rules applied to women’s design,” reads the press release
All clothing in the inclusive capsule is designed to serve a range of body types, and most are also available in Asian fit and plus sizing.
The Jordan Women’s Flight Utility Apparel capsule will be available on Feb. 1 at various retail stores and released online Feb. 14 at Jordan.com, SNKRS and select retail stores around the world.
Credit: Source link